Social media is one of the most important sources of traffic and leads for businesses online. It’s where your potential customers are most likely to be so it only makes sense to invest some time on this channel.

Unfortunately, not everyone has the time to do all tasks required to grow one’s traffic and email list through social media. Lucky for us, there are plenty of social media automation tools to choose from –and new ones are hitting the market every week.

Increase Email Sign-ups with Social Media Automation

If you want to grow your blog traffic and increase your email signups without having to spend more time on social media than you do now, these are the tools that you’d want to consider using.

1. Backly

Backly helps bloggers piggyback on great content; every article shared is an opportunity to provide a call-to-action overlay.

How to Use It:
Share a link to your website, social profile, redirect, or include your Facebook pixel for retargeting purposes. Backly integrates with just about every social platform that people use most.

2. Buffer

Buffer is a social media management tool that lets you schedule posts and track social media performance all in one simple dashboard. You can schedule posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+.

How to use it:
If your business is in most or in all of the major social media platforms, you should consider using Buffer to streamline your social media strategy. The tool lets you schedule posts in multiple social media accounts all at once and shows you a summary of the week’s performance. Knowing your best posts on social media helps you get an idea on the kind of content your audiences like.

3. Meet Edgar

Meet Edgar prides itself in helping entrepreneurs save time from managing their social media. It has a very simple user interface which allows users to schedule posts and automate resharing.

How to use it:
Most business owners won’t have the time to create brand new content and manage their social media accounts. Meet Edgar can help you with this as it automates content posting for you at a pace that you like. Even if you don’t have a lot of content yet, you can still take advantage of this tool because it lets you reshare content from other people. It keeps users engaged on your social media page since they know your feed is always updated with fresh, new content.

4. ManageFlitter

Streamline your Twitter account with ManageFitter which lets you connect to the most relevant people in your niche including target customers and industry personalities. It also has a PowerPost feature which identifies the best time to tweet.

How to use it:
Follow people who are relevant to you by doing a search for Twitter users by keyword, follower count, age, and location. You can also set it up to automatically follow someone else’ follower list or follow back people who follow you. The Unfollow feature lets you unfollow thousands of accounts in seconds and you’ll also have the option to unfollow those who don’t follow you back, are inactive, don’t have a profile image, and more.

5. Revive Old Post

Revive Old Post schedules posts from your blog to be shared multiple times on social networks including Facebook, LinkedIn, and Twitter

How to use it:
Install the Revive Old Post plugin on your WordPress to schedule both your new and old posts on social media. Set the time that you want the posts to automatically publish on your social networks. You can also choose the number of posts to share and focus on topics using hashtags or by excluding articles to post by category. To see how posts are performing, just integrate the plugin with your Google Analytics and assign a tracking link to each one.

6. Postplanner

Keep your followers on Facebook engaged with Postplanner which lets you automate posts on the platform.

How to use it:
Even if you don’t have new content to promote, you can continue to keep your audiences engaged through interesting content from other relevant sites. Simply add social feeds from your industry and Post Planner will pull all the best content and put them in one place. Now, all you have to do is pick the posts that you want to share and add your own custom caption or tweet. The tool will also automatically schedule these posts for you making sure they’re published at the most optimal times.

7. Everypost

Everypost lets you perform several social automation actions from one dashboard.You can pull content from other sources, add text to posts, shorten URLs, and schedule posts.

How to use it:
Everypost can be connected to your Facebook, Pinterest, Twitter, LinkedIn, Google+ and Tumblr. So if you have an account in any of those platforms, make sure to connect them to your Everypost. With it, you’ll be able to curate content and schedule posts across all your social media accounts. You’ll also have access to analytics which shows how all your posts are performing.

8. SocialOomph

Socialoomph is a powerful social media tool which streamlines most of your social media tasks including scheduling posts, following/unfollowing people, filtering profiles, and managing multiple blogs.

How to use it:
There are plenty of features in SocialOomph that can help boost your social media strategy. One of them is the ability to manage different social media accounts including Facebook, Twitter, Pinterest, LinkedIn, and Plurk. Just filter people to follow by their number of friends, followers, account age, and number of tweets to ensure that you’re only following the most relevant people on social media.

Another cool feature is that it lets you integrate your blog with social media updates so you can see when a post on social media is going to be published. You can also grab content from an RSS feed and publish it directly to your blog. You can even set it up so that every time you publish a new blogpost, all your social networking sites will also update.

9. Falcon.io

Falcon.io is another great platform that amplifies your social media marketing efforts and helps you build good relationships with customers.

How to use it:
Falcon.io offers several features that can help you grow your traffic and email list. You can monitor your social media channels, schedule content, create campaign pages and collate all your customer’s data. Each customer, even if they have interacted with your brand on more than one channel, will have a unique profile card which contains helpful data like location, gender, and active networks.This allows you to have seamless customer interactions across all touchpoints.

Falcon.io also consolidates your messages from all social networks in one inbox. To help guide your future social media campaigns, Falcon.io gives you a real-time update of trending topics in your industry.

10. Likeable Hub

Likeable Hub makes it easy to find good content to share to your social media followers. It contains thousands of content ideas and trending topics in your industry that you can add to your social media posting queue.

How to use it:
You can save time from having to look for good content on the internet since Likeable Hub does it all for you. It collects engaging content from the industry of your choice and all you need to do is review and edit the post before publishing it to your social media.

11. Facebook’s Custom Audiences

The Facebook’s Custom Audiences feature is very helpful in putting a name and face to your email subscribers and knowing what their interests are. The more you know your customers, the better you are at giving them what they want.

How to use it:
Upload your email list to Facebook’s Custom Audiences and it will compare your data with theirs, finding subscribers who already on Facebook. Once you find these people, it’ll be easier to market directly to them.

12. AWeber

AWeber is an email newsletter tool that lets you manage your list with ease and add people from places where they’ve already made contact with your company. The tool also has hundreds of free templates and stock photos to choose from to help you create those beautiful emails to send to your subscribers

How to use it:
Launch a social media campaign with the help of AWeber. Give your existing list a little advantage over other participants as a reminder of the perks they get for being subscribed to you. Now it may seem counterintuitive to get more email signups through email but it actually works. Your subscribers will create enough buzz for you on social media and it will attract other non-subscribers to check out your campaign and join your list.

13. VerticalResponse

VerticalResponse lets you create beautiful emails and share them on social media. It has a clean and simple interface that comes along with pre-made templates and filters for your photos.

How to use it:
You can set up VerticalResponse to automatically share the newsletter on Facebook after (or later) it’s been sent to your subscribers. Once both campaigns are out, you can then check your analytics to see which one got the most engagement.

14. Constant Contact

Constant Contact lets you spread the word about your latest campaigns with ease. This is especially useful if you regularly host events, contests, promotions, and more.

How to use it:
Using Constant Contact’s EventSpot tool, schedule upcoming events for your business and automatically disseminate the message via email and social media. Then, go to Social Campaigns and create special code needed for your campaign. This will be used by followers and potential customers who want to participate in your campaign. Constant Contact is great because it lets you share events and add new subscribers in one place.

15. Act-on

Act-on is actually a marketing automation software with some social media capabilities. It allows you to communicate with your audiences, giving them the right messages at the right time.

How to use it:
Aside from scheduling and tracking your social media posts, you’ll be able to nurture your relationships with subscribers through triggers and rules, do A/B testing, and personalize content.

16. Socedo

Socedo is an amazing tool that helps you find qualified leads on social media. It’s easier to market when you know who your best potential leads are.

How to use it:
When you subscribe to Socedo, you’ll have access to features that help you grow your leads and email signups with social media. You’ll be able to filter people based on a criteria that you set. It then lets you create personalized messages that bring leads to your site.

17. SumoMe

SumoMe is a plugin that makes social sharing easy for visitors of your site. It also has a couple of features that’s useful for untapped sources for traffic like LinkedIn groups.

How to use it:
Install the plugin on your WordPress and select the LinkedIn groups you’d like your blogposts to be automatically shared to. You can do this all without leaving your website’s CRM.

18. Inntopia Social Media Share Link Generator

Inntopia is supposed to be just for hotels and resorts but they have an excellent link builder which makes it easy for email subscribers to share your content on their social media.

How to use it:
Social networks usually have their own built-in link generator for social sharing. Instead of collecting a link from each social platform, you can get all of them in one place with Inntopia. It consolidates all the link generators from various social media channels including Twitter, Facebook, Google+, Pinterest, LinkedIn, and Tumblr, and puts them in one page. You can then use these links in your emails so subscribers can easily share content from your newsletter without having to leave the page.

19. Yotpo

Yotpo is an Instagram curation tool that lets you gather photos from customers and influencers and post them on your own feed.

How to use it:
This tool is great for collecting user-generated content on Instagram. It keeps your content calendar going while showing that real customers are using your product. You can also curate a shoppable Instagram feed with photos of your products. Followers will be able to go directly from Instagram to your site’s product page where they can complete the purchase.

20. Rocketium

Bright, catchy videos are popular on social media nowadays. You can now imitate those stunning videos too with a tool like Rocketium. This tool lets you turn text and media into highly engaging videos.

How to use it:
Wow your audiences with impressive story-telling made possible by Rocketium’s video creation tool. It has pre-made themes to help you create a professional look from scratch. You can then customize it by adding your own content and captions.

21. Yala

If you use Slack, you may already know who Yala is. She is a Slack bot that can help you find the best times to post on Facebook and Twitter through machine learning.

How to use it:
Add Yala (@yala) to your Slack team first. She will then send you a message or you can say hi first to start scheduling your posts. Once you authorize Yala to post on your social networks, you have the option to schedule text or image posts, adjust the publishing frequency, and send a series of scheduled posts. The best part about this tool is that it will automatically update your posting times for you. No need to go back and change the schedule for each post.

Yala will soon be integrated to Facebook Messenger so users can enjoy its benefits even if they don’t have Slack.

In Conclusion

There are thousands of social media automation tools designed help you grow your business. It’s always good to test everything to see which tools work best for you.

Do you know about other awesome social media automation tools to help grow your traffic and subscriber list? Share them in the comments below!

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