3 tools to drive traffic to your own site on autopilot
If you’re anything like me and never seem to have enough time to be constantly sharing engaging content on your social profiles then this idea is a must have.
If you’re already sharing on a consistent basis then you can also try this out to enhance your current activities and maybe even free up some of your precious time.
Not only will you be able to grow your audience but you’ll also get traffic back to your own site, all without any extra work on your part, besides the one time setup.
To set this strategy in motion we’ll be making use of 3 of our favorite tools: Buffer, Quuu and Backly (our very own app 😊).
Follow along with this how-to guide and I’ll show you exactly how to set this up.
Use Buffer to schedule your posts
You’ll first need to sign up to an account with Buffer (if you haven’t already got one).
In case you’re unfamiliar with Buffer, it’s basically a tool that lets you schedule posts on multiple social accounts at the best possible times.
More importantly for us is that they have a load of integrations which work nicely together to create our automated workflow.
So to get started complete the following steps:
1. Sign up for a Buffer account
2. Connect your social channels
Connect at least one social profile so that we can queue up posts to be automatically published.
Activate Quuu to automatically fill your Buffer queue up
Next on our list of required tools is Quuu.
With Quuu you get to select the type of content you’d like to share with your audience and then they’ll automatically add hand picked (mostly high quality) content to your Buffer queue.
Their free plan lets you add up to 2 posts per day, which is plenty to test out this idea.
The only issue you might find is for certain topics there aren’t any categories that are popular enough but give it a go first and see what you can find.
To get started with Quuu, go through the steps below:
1. Sign up for a Quuu account
To sign up for Quuu, you’ll need to connect your Buffer account on their registration page here. Then you just need to complete your profile by setting your email and selecting the number of posts you’d like to schedule each day.
2. Choose the categories for the type of content you’d like to share
Pick the categories that you think your audience would find relevant to them.
3. Turn on the Quuu 🔛 Buffer integration
To start sending content from your chosen categories, select the social profiles you want to use (any social channels connected to Buffer should be available).
So now you should have your Buffer and Quuu accounts nicely connected and working together to automatically add relevant content to your social profiles that’s automatically being published at your chosen times and frequency per day, every day.
The last piece of the puzzle is to add your own message to every post that goes out. For this we’ll be using Backly, the free tool I helped to develop – read on to see how.
Connect Backly to attach your own call to action on the content you share
The final tool we need to use to complete the workflow and drive traffic back to your own site with every link you’re now automatically sharing, is Backly.
By using Backly you can add your own message to any piece of content you share with a call to action to your own site, this can be a landing page, blog post or anything else you think is relevant.
So now by integrating Backly with our Buffer account we can start adding our own message to all those lovely posts being scheduled from Quuu and start driving traffic back to our own site on autopilot.
Head over to Backly and go through the below steps to complete the workflow:
1. Sign up for a Backly account
Head over to the homepage here, and click the “create your shareable link” button (you don’t need to enter a url but you can if you want 🙂).
Next you’ll be taken to the app page where you can hit the red “sign-up” button at the top to create your account.
2. Create your own message to be shared on each post
Create at least one message you’d like to place on top of the content being shared.
You can create as many as you want.
I’d recommend creating one for each social profile so you can customize the message and make it more relevant for that particular channel.
3. Connect your Buffer account
Next go to the integrations page here, and then click the “connect” button under the Buffer tab.
Once connected, you should see all your social profiles from Buffer now visible in your Backly dashboard.
Pick a profile and choose the default message you want to automatically attach to all those posts in your Buffer queue.
Then hit the “enable” button once you’re happy with your choice of message.
And that’s it! You should now have all three of the above apps working together to constantly be sharing relevant content to your audiences and driving clicks back to your own website, all on autopilot 🤖.
I hope you can see the benefits of using these tools to beef up your social marketing efforts.
I’d advise using this strategy in addition to sharing any content you come across yourself (including any articles you write). You can just simply add any extra posts you find to your Buffer queue and they’ll also automatically have your Backly message attached.
For now we’ve been using this ourselves for just over a month and have managed to get an additional 167 clicks to our site.
This might not seem like much but we’ve only just started to get serious about social media marketing and have been using Twitter where we only have 1,100 followers so far (but it’s still an extra 167 clicks we wouldn’t have had otherwise).
Our next goal is to go after a larger Twitter following (say 10,000 soonish 😃) and hopefully these numbers will scale up as we do.
Used this idea yourself? I’d love to hear your results in the comments below.
Or maybe you have a new spin to get even better results, let me know your ideas below.
Until next time.